Employers may do a name search when they see a resume, will they like what they see if they search yours?
These days the Internet is used by both employers and job seekers alike to find out more information about each other. If an employer does a search on your name – often referred to as “googleing” what will they find? Hopefully all tasteful posts about your charity work, your love for animals, your career.
What would you do if you find there is an alter ego out there, with your name, posting information you wouldn’t want employers to find? You need something called Link Equity – so when an employer searches on you, they find all the good stuff about you, and realize the other profile must not be yours. Be sure to create a LinkedIN profile, make sure it speaks to the industry you are in so it’s easy to identify. If you have a long last name, try a shortened last name and a new profile. You can then put your shortened last name on the resume with your real last name in brackets. Often candidates of the resume as a legal document, and really it’s your profile, your marketing document.